Did you know that 50% of the world’s population uses social media? Therefore, simply appearing on them isn’t enough (especially in the B2B world). You can’t just post haphazardly or without any strategy and expect something to happen. As you already know, engagement is the action of creating an emotional bond between a company or brand and its community on social media. It’s a key element for the success of your Social Media Strategy , as you’ll ensure that your customers become the best promoters of your products and services.
To measure engagement, we use the Engagement Rate:
Depending on its value, wewill obtain:
- Between 1% and 35% : good email data engagement rate
- Less than 1% : low engagement rate
- More than 3.5% : excellent
How to Increase Social Media Remember that you need to analyze where your audience is located. It doesn’t make sense to be present on all social networks if your target audience isn’t there. At mbudo, we’ll tell you how you can increase engagement on each of your social networks for B2B.
How to improve engagement on social media?
There are many ways to improve engagement, here are the most effective ones:
The first thing you should do to create a community is to segment your audience, as this will make your messages more effective. The best way to germany business directory segment them is by creating your buyer personas .
A very effective tool for creating (or expanding) a community is the use of hashtags. There are different types:
1. Community building How to Increase Social Media
- Community hashtags : You can use these to promote your brand. Avoid using typical hashtags like #picoftheday or #lifestyle, as they’re widely used worldwide and your content will be buried due to the number of posts published daily with them. However, if you use hashtags with less competition but with a strong sense of community, you’ll get your brand to start appearing in the app’s search engines and be found by new users. To do this, consider the hashtags for the sector you’d like to appear in and include them in several posts.
- Branded hashtags : These are the ones that really help you build community. In fact, according to Sproutsocial, 70% of hashtags there are others that argue that bitcoin’s fixed are branded content . This allows you to generate valuable content to build customer loyalty when launching a specific campaign.
At mbudo, we always use the hashtags #mbudo_you and #mbudoblog to build loyalty with our audience and to help people get to know us and connect with us.
Another key to building a community is
not to be afraid to interact with other brands, users, and your followers , as this will help you improve your brand’s presence and image. If you only publish posts, you’ll be missing out on the “social” side of social media, so you should dedicate time to responding to comments, asking for feedback on certain topics, creating surveys… in short, engaging with your audience.
Additionally, it’s important that you respond within 48 hours , as this will build trust and a strong brand image.
But you shouldn’t just engage in conversations with your followers; you should also monitor everything being said about your company so you can listen and participate in the conversations. To do this, we recommend the following tools:
HubSpot : Allows you to publish and schedule posts for all your social networks, and you can also monitor and analyze all your results.
- Hootsuite : With its keyword search you can monitor all the terms you want.
- Commun.it: you can monitor websites and keywords
- Twazzaup : Free keyword and hashtag monitoring.
