Finally, it’s here! Google also announces that we can finally add negative keywords at campaign level. This will first be rcs data launched as a beta and will probably be available by the end of this year. This is another great feature that will finally give SEA specialists a bit more control over PMax campaigns.
Implications for SEA specialists
There are some nice features coming to Google Ads. As a SEA specialist I am quite happy with these announcements.
A the conversational experience to build my ads and campaigns faster and perhaps even better. It is always the art to find a search engine optimization united states america structure that fits the account and the objectives. The conversational experience could increasingly help with that.
Creativity is endless! I can create beautiful images for my ads without having to have complicated design skills.
I get much more insight into the running Performance Max campaigns and can also control them a bit better.
This way I can better adapt the running
A campaigns to the strategy I have set up for the account.
As far as I’m concerned, these are some interesting and fun developments to look forward to. I’d say: meta shares the four signals that influence video keep an eye on your Google Ads account!
