Just like in physical E-Commerce Sales stores, in e-commerce there are also periods when sales end up being low. And this is because there are specific periods when consumers are more likely to buy . These are the so-called commemorative dates. It is at these times that seasonal marketing emerges to maximize your opportunities and, consequently, sales.
When we talk about holidays, we think of traditional ones, such as Christmas, Mother’s Day, Valentine’s Day, Black Friday, among others. But the truth is that there are several other dates that your store can take advantage of to boost its revenue. Of course, for this to happen, planning is necessary.
Are you curious to find out how to increase your sales with seasonal marketing? Then keep reading this article.
What is seasonal marketing?
An online store should always work on marketing strategies to increase its visibility and attract new customers. After all, just because you created an e-commerce site doesn’t mean that customers will easily find you in the digital world.
But, over time, you and your team realize country email list that special dates require more work to attract customers who are already likely to make a purchase.
Seasonal marketing is the set of strategies used to boost a company’s sales during certain periods of the year. It is important to note that seasonality is something that changes a lot, depending on the segment in which the company operates. For example, if you have an e-commerce business selling toys, Children’s Day and Christmas are dates when demand increases. However, Valentine’s Day does not have the same impact.
Among the main seasonal dates, we can highlight:
Traditional periods for gift-giving, such as send two transactional emails per month to each contact Christmas, Mother’s Day, Father’s Day, Valentine’s Day, etc.;
Big promotions, such as Black Friday and Consumer Day;
Those specific ones, created by the e-commerce itself, such as the store’s anniversary.
How important is seasonal marketing?
All stores, including e-commerces, run seasonal lithuania phone number campaigns, even if they don’t realize it. Christmas and Mother’s Day campaigns, among others, end up being normal and practically mandatory, but they are still seasonal.
However, understanding its importance helps you plan better for these dates, focusing on the objective of the action and the expected results. We have separated some points that will make you invest in seasonal marketing.
Increased sales
Every retailer knows that there are dates when revenue increases considerably. These are natural and expected moments of consumption, when the company must use all its capacity to attract customers.
Good marketing on these dates can make the store a reference and attract a greater number of customers.
Customer loyalty
If your store has carried out a good seasonal marketing campaign, you will not only be able to attract new customers on other dates, but you will also ensure that the customer who had an excellent shopping experience at this time creates expectations for future purchases.
Creating periods of high demand
If your store can increase revenue and attract new customers on traditional holidays, why not create your own dates for your e-commerce?!
In this case, it is important to research dates that make sense for your segment . For example, if you have an e-commerce business selling beachwear, you can take advantage of the start date of summer and the holiday period.
In addition, you can take advantage of the launch of a new collection, stock clearance. Using the store’s anniversary date is also a great opportunity.
The advantages of these dates are that there is less competition and your store can increase revenue during times of low demand.
