Therefore? we say that only an advertising system with Let the these three characteristics can be called an advertising delivery system in the 3.0 era? and Tencent Advertising 3.0 system is just such an advertising system.
The advertising system has undergone a qualitative change? so obviously? the way advertisers and agencies place advertisements will also undergo a qualitative change accordingly.
Let’s take a look at the best practices for advertising based on the Tencent Advertising 3.0 system.
Best Practice 1: Let the System Understand You More Fully
It is very important to Let the
Let the 3.0 advertising system understand the products a complete guide to retention marketing you are advertising. Therefore? before setting up the advertisement? you need to submit the products to be promoted and their key attributes. The 3.0 advertising system helps advertisers select the right audience for advertising after the advertising system correctly understands your products.
For example? the following figure shows the commodity automate adding 3d cad and bim data to a scene asset registration interface of the e-commerce and consumer goods industries. In order to achieve the effect of advertising? we need to carefully fill in the commodity information and key attributes of the commodity.
This will to a certain
Extent affect or even partially determine the crowd are alb directory dead selection made by the system during the delivery? especially the crowd selection during the cold start.
It is not just e-commerce or fast-moving consumer goods that require the submission of the attributes of the promoted products. In all other industries? including finance? education? games? and online services? the 3.0 advertising delivery system provides an operation interface for defining the attributes of the promotion objects.
Taking the financial industry as an example? almost identical products? even if they only have different interest rates? can be distinguished in the delivery system? which is meaningful for the selection of the target audience.
