What can your brand or client do to add value? Brands who are genuinely kuwait telegram data offering help to their customers or the broader public will be valued in-turn. We’ve seen countless examples of brands genuinely helping during this crisis. LVMH famously switched from perfume to manufacturing hydroalcoholic gel (hand sanitizer) to help depleted stock across French hospitals. Publishers like The New York Times are removing paywalls for Coronavirus content. Consumer brands like Reebok are offering free customized workouts to do from home. These acts of goodwill from brands will be remembered and help build trust and throughout the community. CMO Network’s Jeff Fromm said “Empathy will help your brand survive COVID-19”.
If its time to adjust or pivot, YouTube is a great place to start
For freelancers, marketing consultants and small agencies, now may be the best time html, page spe and mak sure you to learn new skills and broaden your digital marketing knowledge. YouTube is the home of How-To’s, explainers and walkthroughs so get searching and learn something new.Apart from YouTube, many experts in their fields are running free classes and workshops on Facebook Live and Instagram Live. Class Central has compiled a list of over 450 courses that you can take online for free. Carlo Perotta, Senior Lecturer from Monash University believes the Coronavirus could spark an online learning boom. The question will be if the anticipated rapid take-up of online learning becomes a permanent solution or just a temporary crisis response tool?
Sometimes you just have to throw out the rule book
During this crisis, the opportunity will likely arise to try new things for the phone number list first time. Now more than ever we need to remember the digital marketing mantra of ‘test and learn’. Aaron Brooks, Co-Founder of Vamp says that “while there may be a downturn in customer spending, there is an increase in customer touchpoints and attention. If you can adapt and offer them value in this time of uncertainty, you will win their loyalty and when normal life resumes and they do spend again, it will be with you.” For most brands, sometimes the first step is to become conversational. This can be difficult for big brands but the ability to have real two-way dialogue with the online community can surface up new opportunities to further build engagement and loyalty.
