In contrast to the dofollow attribute, a nofollow link has very little impact on the ranking of the landing page. Since the crawler doesn’t follow the link, it can’t interpret the content and relevance of the link. However, users can still follow the link and view the content of the landing page.
What is link juice?
The term link juice, or link power, is not an official term explicitly used by search engines like Google. However, it is used by search engine optimizers to describe the transfer of strength overseas data and authority (link juice) to another website. This juice can be transferred both through internal links within a website and through dofollow links to other external sites. Although the term link juice did not originate directly from Google itself, it was already confirmed in a 2016 Google Q&A that links have an influence on the ranking of organic search results.
Although the existence of link juice has never been officially confirmed, there are confirmed algorithms, such as the PageRank algorithm , which presumably formed the basis for the link juice hypothesis. This algorithm is used to evaluate and weight links.
Why a NoFollow link still makes sense
Although it’s well known that links marked with the NoFollow attribute have little impact on rankings and convey little authority, this type of linking is not pointless. Although these links have only a small impact on rankings, they offer other benefits:
- Readers or users can what is microsoft exchange? visit the landing page despite a nofollow link. This can lead to an increase in organic traffic and visibility .
- In addition, these types of links appear natural and provide variety and diversity in the link profile.
- Social media links are usually marked as nofollow. Nevertheless, they are relevant because they serve as a social signal and also increase social media visibility, drawing more users to the landing page.
- Using the brand as anchor text within a link has several positive effects. Firstly, it increases brand awareness , and secondly, it promotes recognition and thus brand awareness among users.
Conclusion
Both nofollow and dofollow links play an important role for search engine crawlers, as they can influence navigation cuba business directory and the associated transmission of authority and relevance. Both attributes are important and appear in every natural link profile.
nofollow link also offers advantages, such as increasing brand awareness.
