A style recognizable from the first scroll. Colors, universe, framing: Loish ticks all the boxes of a strong artistic style . But it’s not just a gallery. The classification by type of work (client, personal, publication) allows an AD to navigate quickly. It’s professional, clean, accessible. No frills, but no doubt about the level.
Best practices for a portfolio that converts
A good portfolio isn’t a gallery. It’s a tool that works for you: it showcases your skills, experience, and expertise. It captures attention, reassures, builds credibility, and makes people want to contact you.
Here’s what makes the difference between a portfolio that convinces and a website that no one reads:
- Get straight to the point: Your the essence of mingchuang’s private domain koc operation positioning should be clear from the first section. Who you are, what you do, and for whom.
- Show little, but show it well: select 3 to 5 projects maximum. Targeted achievements, illustrated with strong visuals, are what make an impression.
- Structure your projects: Context → Objectives → What you did → Results. You don’t need to write a novel, but give it meaning. Good graphic design serves the content, it doesn’t mask it.
- Add evidence: quantified results, customer feedback, links to real deliverables.
- Pay attention to the form: clean, responsive design, smooth navigation. The content is important, but the packaging counts.
End with a clear call to action:
“contact me,” “schedule a conversation,” “send a brief.” Don’t leave your visitor guessing.
Discover 30 highly successful web graphic charters to inspire you.
important note-green: A good portfolio also means a coherent artistic direction .
Here’s how to build a story that gives meaning to your projects .
But it should always be ready. Update it as you would your resume or job offer.
