TikTok entered the international market in 2017 and gradually became an authority in various spheres of life. TikTok is growing year by year. As of 2024, the United States is the leader in the number of social network users.
The short video app has attracted a significant
Gen Z audience base . And this is exactly the audience that they want to reach and attract. So, any company has a wide marketing potential in Tiktok. TikTok provides different monetization opportunities for profiles, so you should take advantage of these built-in tools. It is not necessary to participate in official programs of network monetization (not every tool allows business accounts to participate), you can cooperate with influencers or use other methods of earning and thus increase sales of your products, that is, profits too.
Let’s figure out what these tools are and find working tactics for making money in TikTok.
How to make money on TikTok
Let’s start with the official tools of the social network. TikTok has several programs that pay creators to create content. However, not every social network account is eligible for monetization. In addition, the requirements may be different for each individual program.
Consider white methods of earning in TikTok, which work even if the account does not have thousands of followers. It’s possible that these methods will sound familiar to you if you’ve already read our guides on making money on Instagram and YouTube .
1. TikTok Creativity Program
The goal of the TikTok Creativity Program is to help content creators with monetization on the platform.
In November 2023, TikTok announced that it was closing the Creator Fund for users in the US, UK, Germany, and France, and replacing it with the Creativity Program starting December 16.
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*Please note that if you join the Creativity Program beta, you will not be able to return to the Creator Fund.
Requirements for participation in the Creativity Program:
account in the US;
the age of the author of the content is at least 18 years;
the account has at least 10,000 followers;
the author’s profile has at least 100,000 video views in the last 30 days.
A key element of the program is that content creators must post videos longer than 1 minute in order to be compensated through the Creativity Program. TikTok Creator Marketplace
TikTok Creator Marketplace (TTCM) is the official platform for collaboration between brands and content creators on TikTok. Brands and agencies can browse and search TikTok Creator Marketplace for content creators who have joined TTCM in 24 countries.
Requirements to join the TTCM program:
Age 18+ years.
Personal account (or account of the content author). Business accounts are not eligible to participate in the program.
Over 100,000 followers.
At least 3 uploaded videos in the last 28 days.
Your videos have received over 100,000 likes in the last 28 days.
Live in 24 countries where TikTok Creator Marketplace is available.
If your account meets these requirements and you want to work with companies you trust, you can reach out to brands that run “open campaigns” to find content creators. In addition, companies can also offer cooperation directly.
TikTok Video Gifts
Video gifts are another monetization feature that you should take advantage of. Users who really like the content of the author can send him virtual gifts as a sign of their gratitude. The received video gifts can then be converted into real money.
Similar to LIVE Gifts, the Video Gifts feature offers creators an additional way to earn rewards from TikTok for their popular content. LIVE Gifts are only available for LIVE content, while Video Gifts are available for any short videos.
An example of options for gifts to the content author
Rice. 2 – An example of options for gifts to the content author
Gifts are available from 5 to 3000 coins. Coin packs can be purchased in the following portions:
d for diamonds, TikTok’s digital currency. When the user accumulates enough diamonds, they can exchange them for real money. For every 200 diamonds, you can get approximately $1 (how to withdraw money from TikTok in Ukraine, read in the last section of the article).
TikTok LIVE Gifts
Accounts with more than 1,000 followers on TikTok can go live and monetize their videos. TikTok rewards content creators based on the popularity of their live videos.
A key indicator that TikTok uses to measure the popularity of a LIVE video is the number of LIVE gifts sent to the creator’s content. Creators can then exchange these gifts for money and transfer them to their connected account.
While live, a gift box icon will appear
The bottom right of the Live video, which users can click to purchase various gifts. The ranges on these are even larger, with some as low as 1 coin and others as high as tens of thousands of coins.
How much can you earn on live broadcasts?
BusinessInsider cites the following data poland phone nbumber resource for the year 2023: Lucy Davis (the author of ASMR videos) earned $20-$300 every time she went live on TikTok. The author received gifts from the audience, which later turned into “diamonds”. TikTok then converted those diamonds into dollars.
Another blogger, sleep influencer Jakey Boehm , earned $5,000 in the first week of streaming his efforts to fall asleep, and in May 2022, the figure was already $34,000.
It should be understood that not everyone who america email list has a unique idea really earns from it in TikTok. Make sure your Live videos are valuable to your audience and viewers are willing to pay to watch them.
Tipping allows content creators to receive tips from viewers who want to show their support and encourage the creator to continue. Content authors are tipped in full, but the payment system may charge a service fee.
