A newsletter is a fundamental element in cultivating relationships with subscribers who sign up for your email list. Many companies send periodic newsletters, but they don’t always realize the potential they have within their email marketing strategy.
A newsletter with the right content and sent to the right people can contribute to website traffic or social media profile visibility, among many other things, thus boosting sales for a business. It’s much more than a promotional email.
In this article, you’ll learn in depth what a newsletter is , its main features, how to create your own, and examples to better connect with your subscribers.
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A newsletter is a periodic mailing that companies use to share news and relevant information with their subscriber list. This newsletter is usually sent by email and is often referred to as . ”
Before we look at how to create a newsletter, here are the main uses for this channel, whose main content is usually dedicated to connecting with subscribers.
What is a newsletter for?
As a digital marketing channel : A newsletter can be a starting point for structuring an email marketing strategy to communicate and expectations of your consumers with your subscribers. Email has an overall open rate of 21.89% . The newsletter is one of the core elements of email marketing, but not the only one. Many marketing strategies include this channel, based on these data.
Strengthens brand credibility: An effective newsletter typically has a core content: there are current news bulletins, but also testimonials, offers, success stories, notable collaborations, useful resources… By focusing a newsletter on one type of content, you demonstrate knowledge about a sector or topic (with the right sources of information) and, at the same time, you build trust in your company.
Reporting on your company’s latest news :
A newsletter, by its very nature as a communication channel, is an opportunity to inform your subscribers about your company’s latest products or launches.
- Generate web traffic: A newsletter has botswana business directory links to other destinations. You can include links throughout the text, in images, and similar, leading to your social media profile, for example. You can also use calls to action (CTAs), where a link is essential. One example of generating web traffic is including a button that your subscriber clicks to read an article on your blog.
- Create a community : Creating your community allows you to get closer to your customers. This is essential for implementing marketing strategies and, ultimately, increasing sales or conversions through email marketing.
