It’s because of this that we have the resources to work with systems of any complexity. Share on Cases Портрет автора Record by Tonya Sergeeva Previous article AI Algorithm Increas Ad Revenue by 10% Other’s.
Mistakes and Launch the
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How We Fix Other’s Mistakes and Launch the Project 01 The client is a network that manages advertising in the entertainment content services arena. 02 Business tasks To increase the number of users in countries where access to such services is prohibite To get an additional channel for passive income 03 Solution to launch an application to work via VPN.
Results the launch of an app
That is in demand 50k Number of times the app was download from Google Play in the first 3 months 6+ Number of platforms where the application can be us 6 months Application development period 350k users online every day The customer is an advertising company in Canada.
One of its projects is a service with entertainment content. Most of the content is publish in video format, and it is popular: it’s view by 350 thousand users every day. Problem: service is losing users due to clos access The customer earns from showing ads to users of the service, for example, in the form of videos, banners, pop-ups, and other formats.
At the beginning of 2021, the service has had more than 9 billion ad impressions per month. The logic of making money is simple: the more users visit the site, the more ad views they have and the higher the customer’s earnings are.
Thus the problem is obvious
To increase the number of users. How how to dial an international number customizing personaliz recommendations help increase ad revenue. There are countries where users are limit in their choice of content for various reasons, often concerning entertainment videos. The customer knows that the content of the service is legal, does not violate the law, but due to the peculiarities of the policies of certain countries, users cannot enter the site.
Another problem is the fear of users that their data can be stolen and us for illegal purposes. Attackers can gain access to their accounts on social networks, to bank accounts, and other services. Solution: launch own VPN app When users want to securely access a site, they can use virtual private network technology, aka VPN.
It encrypts the data that
The user transmits to the ISP, so sale lead that it’s impossible — or very difficult — to access the user’s traffic. There are already a lot of VPN apps on the market. The customer analyz ready-made solutions and came to the conclusion that it would be more profitable to create their own application. According to the company’s plan, it will be us by readers of its service and users of other entertainment services. In this way, the customer will stop losing their audience and also earn money from it.
A VPN helps you stay anonymous and secure, so users use it for a variety of different services. To develop the application, the customer first contact one team. It was chosen for the price: the team offer the cheapest solution, and it seem like a good way to save money.
But the idea fail
According to the plan, the application should have launch after six months. But almost a year pass and there were basically no results. It was then that the customer turn to Orbitsoft. After discussing the problem, we took up the project. Stages of work on the application Audit What has already been develop? How does the application work? How quickly will it be possible to finalize and launch it? Audit results Development problems.
Problem solving Work plan and deadlines Research Best practices and efficient technologies for similar tasks Application architecture Programming language Design and development Minimum Viable Product Testing Refinement of other functions Launch The application is download by real users Refinement Feback from users Additional testing Refinement of features that can work better We work on each project in stages, and divide the stages into iterations.
After each we tell the client
What.Analyze situation The work on the application was divid into six stages. Since we didn’t start from scratch, but were given the results from the first team, the first thing we did was analyze what had already been done and how it work. In fact, nothing has been complet. A few examples of what they found.
The application had a monolithic architecture, so it was difficult to test and maintain it. For the customer, this means spending additional hours to add any new features. It would be better if the architecture consist of layers: you can make changes to one layer and test only one layer, and not all of them at once. Who will find a VPN app useful? Businesses with remote employees.
