Pinterest already has more than 265 million canada phone number list monthly active users, so the option to advertise on this social network couldn’t take long to emerge. It launched in 2018 in countries like France and the US, and it’s finally available in Spain since March of last year. But how do you use Pinterest’s advertising program? We’ll tell you!
What is Pinterest?
Before we begin, let’s clarify what Pinterest is . why choose latest mailing database? Pinterest is a social network that rewards highly visual content and acts as its own idea repository. It consists of uploading so-called ” Pins ” (visual content such as photos, videos, infographics, etc.) and grouping them into Boards . Each board is a kind of album where you can store Pins on various topics, whether your own or those of other users. Therefore, you can organize, archive, and share your Pins by topic or interest, collaborating with other users to create more comprehensive boards.
Why invest in Pinterest?
Since its launch in 2010, this social network spam data has continued to grow. More and more users are finding and sharing ideas and inspiration on Pinterest, as well as companies seeing it as an opportunity to advertise. Its collaborative nature and visual content make it an ideal channel for brands to promote themselves and use as an online showcase. We’re going to show you some of the advantages that prove social media is not just about Facebook, Instagram, or Twitter.
Advantages of advertising on Pinterest
If you have an online business, company, brand, e-commerce, or whatever you want to call it, you’ll be interested in what we’re about to tell you. Including Pinterest in your online marketing strategy can have many advantages. Let’s see them:
- High level of interaction : Pinterest is one of the social media platforms with the most interaction among its users, as one of its main goals is to share other people’s content. It encourages interaction between brands that showcase their products and consumers or interested parties.
- Increase online traffic : Links can be shared through pins, making them the ideal way to direct those interested in your content to your website. This way, in addition to increasing your online traffic, you’ll attract more qualified traffic.
- Improves SEO ranking: If an e-commerce site correctly optimizes its pins, with proper labeling, this can improve SEO ranking.
- Ideal online showcase: By using “pins” (visual content), you can enhance your brand image by offering and organizing your creatives in a personalized and targeted way. This way, users only have to glance at your Pinterest profile to get an idea of what you have to offer and become interested in your brand.
In addition to these advantages, one of the benefits of this social network is the ability to advertise on it. Let’s dive into Pinterest Ads !
Pinterest Ads: Step by Step
Now that you know what Pinterest is and what benefits it offers, you’ll enjoy it even more once you learn what it is and how its advertising works. We’ll tell you step by step how to use Pinterest Ads .
Create your business account
To get started, the first step is to get a Pinterest business account. To do this, you have two options:
- Convert your personal account to a business account
- Register as a new business account
In both cases, you’ll need to specify your name, website, and business type. Once you have a business account, Pinterest will automatically create an associated advertising account. This will also give you access to statistics about your Pins—impressions, saves, and clicks—and your audience, thanks to the “Audience Insights” tool, to understand their interests. It’s very important to review this data before venturing into advertising, as it’s essential for knowing who to target and how.Install the Pinterest tag on your website
This is a code snippet that, once installed on your website, can measure the results of your website’s audiences from Pinterest. That is, what actions users who come from Pinterest ads take on your website. This tag will allow you to:
- Create new audiences and customer lists
- Measure the performance of each campaign
- Record conversions
As you can see, it’s essential to take this step before launching any advertising, so you can measure every action from the very beginning. This way, you’ll build historical data that will be key to optimizing your future campaigns.
How to create an ad?
At this point, we can start advertising on Pinterest. To do so, the first thing is to access the ad creation section. You can access it from the Plus symbol (” + “) in the upper left corner, and then click “Create Ad,” as you can see here:
