For example. I want to show you what our product recommendations look like on the site. I hope you’ve seen them before. We use blocks in different places on the site: somewhere in the footer of the page. somewhere at the top. We try to give users exactly what they’re looking for at that moment.
- Bestsellers on the home page:
- This block works with artificial intelligence. Bas. on the demand history. users are shown the most interesting and popular products worth checking out.
- “Buy with this product”: If you’re looking at a jacket. you might want to complete your look by matching it with a T-shirt. pants. sneakers. bag. or fashion accessory.
These blocks are constantly being add. and test.. We aim to improve the user experience by providing relevant recommendations.
PUMA & trigger letters
Trigger emails are another important aspect of using recommendations. If you have add. an item to your cart but have not purchas. it. after a certain amount of time. set by the algorithm. you will receive an email:
- Reminder about an abandon. item: “You left such and such an item in your cart. the price has decreas.. you can review it.”
- Alternative recommendations: If a product is no longer of interest or has been sold out. we recommend other products you might like bas. on your previous views.
We are constantly working with such letters. improving them and trying to understand what our audience is interest. in. Our goal is to make communication as comfortable and informative as possible. so that you are always up to date with the new products we release.
