In a bid to enhance their ad targeting and optimization capabilities, Reddit announces its acquisition of Spiketrap, an audience contextualization company.
As discussion website Reddit continues to expand, the company announced that they acquired Spiketrap, an audience contextualization company. Spiketrap’s technology is expected to help improve ad relevance and performance. As Reddit explained in their blog:
“Bringing the [Spiketrap] team and technology into Reddit will enhance our interest and contextual targeting capability, improve ad quality scoring, and boost prediction models for powering auto-bidding, with the aim of
ultimately driving higher return on investment and improved solutions for our advertisers
Spiketrap uses AI-powered contextual list to data analysis and advertising tools to help brands and platforms better understand and engage their audiences. This capability is especially valuable for advertisers in Reddit, as the website is home to more than 100,000 active communities.
“We believe targeting relevant audiences based on interests and with the context of the conversations they are engaging in helps ensure advertisers are reaching the right people in the most efficient ways,” said Reddit EVP of Ads Monetization, Shariq Rizvi.
A few months ago, Reddit also acquired Spell, a machine-learning platform, and MeaningCloud, a natural language processing company. With these tools, the company is working towards evolving their algorithms and recommendation engines in ways that optimize for valuable engagement.
Search
Google Defines Good and Bad Meta Descriptions
In the latest update of their snippet the attacker state’s attack is considered an attack help documentation, Google shares eight ways to improve a meta description.
To enhance search engine results, Google updated their help document with best practices on writing meta descriptions. Using quality descriptions is key, and that means being “truly descriptive.”
High-quality descriptions can be displayed in Google’s search results, and can go a long way to improving the quality and quantity of your search traffic. Here are eight examples from Google of how you can write better meta descriptions:
- Avoid listing keywords Example: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles”
- Explain what the shop sells and details like opening hours and location Example:“Get everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.”
- Don’t use the same description for every news article Example:“Local news in Whoville, delivered to your doorstep. Find out what happened today.”
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Use a snippet from the specific news article Example
- “Upsetting the small town of Whoville b2b reviews a local elderly man steals everyone’s presents the night before an important event. Stay tuned for live updates on the matter.”
- Avoid descriptions that don’t encapsulate the page content Example: “Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.”
- Summarize the whole page Example: “Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including: over-easy, sunny side up, boiled, and poached.”
- Avoid descriptions that are too short Example: “Mechanical pencil”
- Write specific and detailed descriptions Example: “Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and Schoolbus Yellow. Order 50+ pencils, get free shipping.”
