#3: Enhance your brand presence in Performance Max campaigns
Starting next month, you’ll be able to set brand guidelines in your PMax campaigns. This will help you control how your brand is present. You can set:
To colour
Fonts
Company name
Logos (1-5 images)
This ensures that your brand identity remains consistent. Up until now, SEA specialists have gambling database had minimal influence on how the ads are display. Often, the automatically compos ad from PMax, display and DemandGen campaigns does not properly comply with the brand guidelines. There finally seems to be a solution for this!
Gain insight into Performance Max campaigns
More insight into the performance of PMax campaigns in your Google Ads account is coming . This has been a long-standing complaint by SEA specialists. A PMax campaign is often describ as a ‘black box’ due to the minimal insights. Google has announc that more insights will be available.
A creative report will be able to give you clear advice on how to improve your ads’ Ad Strength.
Conversion rates are report for the different assets you have set up in your ads. This way you can see which asset (image, headline search engine optimization united states america description) actually contributes to results.
An asset coverage report will identify underperforming asset groups and provide specific recommendations to improve them.
More insight into performance will be provid in a single view.
A target pacing report will indicate whether you are on track to achieve the target ROAS or CPA you set.
An Impression Share report will give you insight into how prominently your search and shopping ads are period but case studies and appearing compar to your competitors.
#5: Set negative keywords for PMax campaigns.
