When the price of a product increases, the quantity demanded decreases, and when the price of the product decreases, the quantity demanded increases. The reality is that the demand for a product or service varies due to different factors, not only the price .
In the age of the Internet, information about the product or service that people need is just a click away. We find ourselves with buyers who have transformed the way they find, evaluate and decide between one product or another . As a result, there are more demanding buyers , who look for the best quality, fast delivery times, guarantees that exceed their expectations and all this at a great price.
Is the product or service worth what it costs?
The answer to this question is extremely complex. First we must understand that we do not provide value, but rather the customer. Therefore, the value proposition is not what we are delivering, but what the customer perceives from us.
The analysis of the perception of value must be focused on understanding whether the product or service satisfies a need of our client and how appreciated the solution to this need is.
If we are solving a customer’s challenge, but they are not willing to pay, the problem is probably that we are not trying to solve the pain for the right people. In other words, we are not segmenting our market.
Is your target market not willing to pay?
So, the problem is not that you sell at a high price, but rather, as we in marketing would say, “You are not targeting your potential market.” We must understand that we are not for all clients and not all clients are for us. Who are your ideal buyers? Who do you really want to sell to? This template can help you define them .
With the template you can identify your buyer personas , the customers who are right for you, because they want your product and have the possibility of purchasing it. The next step is to increase the commercial value of the product finland telemarketing list or service. Add value to it! To differentiate it from the competition.
Why add value?
There are hundreds of companies pursuing a career in digital marketing in the market that offer the same products as yours. Insurance agencies with the same policies, manufacturers that make the same products, restaurants with the same dishes. What is the difference between one and the other? How do you compare to buy view like the competition? Why should customers buy from you?
Closing the sale is a consequence of a value proposition
That fits the needs of your ideal client and how you introduce this solution in their context (we call this the sales process).
There are hundreds of places where we can eat pasta, but why do we always go back to the same place? Because of the customer service, the decoration of the place, its location, the variety of dishes? Your answer will be what we will call added value. Price is not always the decisive factor.
When you add value to a product or service, its commercial value increases. The relationship between a buyer and a seller will be carried out without pressure between them. Don’t sell cheaper, be different from the competition!
