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App store optimization is an important part
Of promoting your app or mobile game. To do it right, you need to use ASO tools .
Services for ASO are used in the same way as services for SEO – to collect keywords, traffic forecast, data on the effectiveness of the promotion strategy, etc.
We selected ASO services that do not have owners in the aggressor country or Belarusian roots. We are sure that our selection will help improve the visibility of your application and increase conversions.
Benefits of App Store Optimization Tools
Competition in the App Store and Google Play is fierce. And then it will be even tougher, because experts predict that during 2021-2025 the market of mobile applications will grow by $653,910,000.
Today, someone who optimizes their products sooner has a better chance of downloading or buying an app. After all, the optimized application is shown according to the target requests of a warm audience — those consumers who are ready to install and use the program.
Key benefits of ASO promotion for a mobile app strategy:
improving the visibility of the application;
reaching a new audience;
increasing the number of downloads;
reducing the cost of attracting users;
growth in revenue from app installs.
Let’s move on to tools for ASO.
1. AppTweak
AppTweak , developed by a company from Belgium, is one of the most popular and best ASO tools for apps and games.
AppTweak’s keyword and phrase research tool helps you find relevant keywords for app optimization. The service also allows you to monitor your competitors and see what keywords they use.
AppTweak is the main one
keyword and sentence research tool;
keyword ranking history;
organic installation of the application on a keyword;
volume of keywords and their search popularity;
Keyword impact analysis;
ASO timeline;
list of recommended applications;
translations of keywords for correct localization;
visibility assessment;
competitor spy keyword;
category ratings;
keyword ranking and install growth;
app downloads and revenue forecast.
AppTweak prices
Rice. 2 – AppTweak pricing plans
AppTweak pricing plan :
Start $58/month;
Pro $166/month;
Guru $249/month;
Power $499/month.
2. App Radar
Service with founders from Austria. App Radar is another giant among ASO services. We wrote more about the tool in the article Semantics using App Radar .
AppRadar pricing
Rice. 4 – App Radar tariff plans
App Radar pricing plan :
free for 7 days upon registration (limited opportunities);
US-based Data.ai has a huge database that provides information on a wide range of applications. Here is an overview of your chosen market and an opportunity to check the competition from within.
Data Ai is the main one
Rice. 5 – Home page of the App Annie service (Data.ai)
Data.ai provides a large number of features to the ASO tool. From App Store optimization and tracking to estimates of app usage, downloads and revenue. They have some free features including keyword ranking and app store tracking. This ASO tool has no standard plans or packages. They create an offer for each of their clients. For this reason, it is not necessarily suitable for small developers.
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Detailed information about the demographics
The users of the application and how they interact with it. Key data includes statistics on user retention, downloads and competitor performance.
tracking key performance indicators of the application in App Analytics (usage, downloads, revenue and expenses in the App Store and Google Play, etc.);
Mobile Store Statistics provides information on ratings, user reviews and keywords for any app worldwide.
Tariff plan
Data Intelligence is a paid product with individual pricing options available upon request. App owners can also benefit from free app analytics and ad analytics with store statistics.
4. ASOTools
Singapore-based ASOTools hosts 50 million keywords and over 6 million optimization apps on the App Store and Google Play. In addition, the service is regularly updated.
Another advantage of ASOTools is data key business performance indicators analysis. That is, the user will have information about competitors, including the number of their downloads, income, search volume, number of active users per month, etc.
Esearching competitors and their optimization
Atrategies for each application, in each country and in each language;
the ability to download app store resources from your competitors, such as videos, screenshots, and descriptions;
analysis of test results;
personalized ASO strategic plan.
ASO Tool Box is also available as a Chrome extension .
The Storemaven pricing plan is not listed in the aob directory public space – you need to send a request for a demo.
7. Mobile Action
The ASO tool from Mobile Action (USA) has the same features as Sensor Tower above on the list. The tool promises to provide everything you need to improve your app visibility and conversion rate.
