In order to improve the quality of KOC Share the content? more support is needed from the official side:
Establishing a high-level KOC group is equivalent to gathering people with certain content creation potential together? so that they can discuss with each other when they are at a loss. In addition? KOC masters who can continuously create hot products will be invited to become teaching teachers. the platform that you have observed recently? traffic rules? and templates for hot articles that you have summarized.
At the same time Share the
The official will also observe potential hot enhancing digital marketing strategies topics and hot topics. For example? it was found that the “blind box weighing” challenge was particularly popular. Bloggers judged what was inside the blind box by the weight and made a guide similar to the following to share with KOCs.
Organize solicitation activities (with restrictions on the level the measurement of the quantitative relationship between of KOCs that can participate) and use cash incentives for KOCs to produce high-quality content.
When KOCs create popular content
Applying for authorization to forward it to MINISO’s 39 million the atb directory links private domain fans can also help KOCs improve their content data. Step 4: Copy private domain and content marketing experience to overseas markets
With the global expansion strategy of MINISO? this set of private domain community and private domain KOC operation experience has been replicated in overseas markets. At present? there are more than 20?000 overseas celebrities. Among them? a private domain community has been established on WhatsApp in the Indonesian market? and the GMV contributed by community users is more than 50% higher than that of non-community users. By replicating the KOC operation strategy? it has been able to stably produce high-quality content? with a monthly output of 1?500 high-quality content and an average monthly exposure of 320 million.
