Matthijs is a communication strategist and has a technical side: he developed a tool with his partner that provides insight into the relevance of your content. He uses the knowledge he gains from this in his communication work and in the training courses he gives.
Matthijs emphasizes:
The algorithm is a digitalization of human interest. So just think of it as if you were talking dataset to someone in a bar. What doesn’t work there, doesn’t work digitally. It’s that simple. Send, send, send doesn’t work, for example.
That’s how they discovered that application tips for UWV didn’t work. It turned out that people were looking more for recognition online. And when they had reconnected, those application tips did come at a later stage. So precisely stories of people ‘like you’ who were also in a bad situation for a while and eventually got out of it.
How to anger the Facebook algorithm:
1. Posting content just for the sake of posting
It seems obvious, but it happens too often. It’s not about you, it’s about your audience. So create content for them.
2. Inconsistent posting
If you post so infrequently that your audience never knows what to expect, they’re less likely to stop scrolling when they see your name and search engine optimization united states america more likely to tune out if your content doesn’t meet their expectations.
Posting too often
It’s true. Facebook (and most other platforms except X) serves your posts out over several days. If you post new email forwarding service to public stuff too often, the algorithm will usually only push your latest post. As a result, earlier posts get less attention. It often takes a while for Facebook to figure out who your posts are relevant to. By posting too quickly, you don’t give the platform enough time to figure this out, which is a shame.
