I usually start by going to a client’s product description page and really dissect what makes the product unique b to c database whether it be features, benefits, reviews, etc. After that, I’ll take certain images and touch them up with these different value props and load them all up into a carousel so that the consumer gets a more holistic view of what the product is like. I believe that this does a good job of keeping the consumer’s attention for longer, which makes a world of difference when everyone is at home on social. Repeating this process across the client’s various best sellers has been huge for us.
Host: Awesome So talk to me a little
bit about the initiative’s sustainability. Have you seen consistent success? When have you needed to pivot? What are the changes you’ve made after that initial success from your competition dropping out?
Joe: Yeah, talking about our specific
stats, for a while we saw a steady increase in return. It got to the point where we really wanted to focus on driving revenue, so we ended up doubling our ad spend budget and after a while saw a dropoff in performance. There were other factors affecting the bottom line like scalable business: what it is and how to implement the expansion of your company certain promotions not running. I always say that no account is perfect, and these issues are pretty common in marketing. You can’t expect to increase the budget and be numbers return simultaneously, as that almost never happens. Overall, we’re still seeing a big increase in revenue, which the client is happy about.
