This shows that the 3.0 advertising delivery system can Take game already support very subtle product differences? and making good use of this function is of great significance to improving the delivery effect.
Let the system understand your marketing demands
There are several characteristics of the promotion of game companies. Games have a significant life cycle? so targeted marketing also has a life cycle. Therefore? the first thing to do when placing an advertisement is to inform the system of your marketing stage and appeal. For example? the marketing stage: opening the server; the marketing appeal: exposure at all costs? while optimizing user activation.
These detailed? multi Take game
Target marketing appeals are actually very common in real-time contact updates our marketing planning? but in the past advertising delivery systems? it was difficult to submit them to the system and let the system optimize delivery based on such diverse needs. But the 3.0 delivery system is different. It uses large models to make refined multi-target delivery possible? allowing advertisers to maximize the industry optimization capabilities of the 3.0 advertising delivery system.
The table above shows the multi-target global distance analysis and optimal route calculation with arcgis pro 3.4 capabilities of the 3.0 delivery system. Click on the image to view
Best Practice 2:
Good advertising creativity is important
In the 3.0 advertising system? the most important are alb directory dead optimization point when delivering ads is the material. Although materials were also important in previous delivery systems? the importance of materials has been further strengthened in the 3.0 advertising system because it is meaningless to pile up the infrastructure of the advertising plan.
In Tencent Advertising 3.0 system? the previous three-level structure has been changed to a two-level structure? a “new advertising ID” has been added? and a model of fewer plans (advertising IDs) and more materials has been adopted . It can be understood that the advertising ID is the target of my advertiser’s delivery? and the material is a collection under the advertising ID.
