YouTube says that there’s an increase in the number of viewers who watch videos faster than normal speed.
YouTube’s recent blog post show that users save an average of over 900 years of video time per day because of watching videos at faster speed.
As explained by YouTube, “YouTube currently supports watching at 0.25x, 0.5x, 0.75x, Normal (the default), 1.25x, 1.5x, 1.75x, and 2x. As you can imagine, most people watch on the default speed, but we found that when people use this feature, the vast majority of the time they choose to watch a little bit faster – in fact,
This feature was used to speed up content more than 85% of the time
YouTube says that 1.5x speed is the most dataset commonly used alternative, followed by 2x as a close second and 1.25x at third.
“And for the perfectionists who like custom speeds, 1.1x was the most used speed. Just a little faster, but not too much.”
YouTube also notes that the playback speed gets faster in general throughout the day. “In the morning, starting at 6am, playback speeds weren’t used as often, but users started to dabble with faster speeds as their day progressed. There was a slight dip in usage around dinnertime, between 7pm and 8pm, before picking up again later in the evening. Looking at usage of 1.5x speed, users watching videos on 1.5x started spiking between 9pm and 1am in their respective time zones.”
There’s only so much you can do as a brand to create content with speed variability in mind. However, there could be some creative ways to execute to lean into this behavioral shift.
What you can do next:
- Maximize Reels for Instagram and why dubai is becoming a hub for regenerative medicine treatments find ways on how your business can utilize this channel for awareness.
- Acknowledge best responses and users who engaged with your posts on LinkedIn with the Pin Comment feature
- What’s the most important CTA to push to your customer? Time to add that to your Twitter business profile.
Elevate Your Marketing
How Has On-Page Optimization Evolved Over the Years?
On-Page SEO has come a long way b2b reviews and it has changed significantly over the years. As an advertiser, you need to adapt to changes to stay top of the search engine game. Learn More >
10 Actionable B2B Content Marketing Steps You Can Start Doing Today
Stand out from the rest of your competitors by ensuring the content you create is not simply online clutter. Here are ten actionable B2B content marketing tips that you can start on your own.
