This change is epoch-making. It is a fundamental The core change in advertising based on a deeper understanding, following the digital advertising 1.0 that targeted advertising regardless of the target audience, and the digital advertising 2.0 that targeted advertising based on the segmentation of labels.
Under this change, clients will find that advertising has undergone fundamental changes.
It is no longer necessary to manually select the target audience for both cold-start and established ads. optimization has little to do with audience selection.
The core work of Party The core
A in advertising is to make good use of its own creativity and consider cloud or on-premise determine the delivery scenario and delivery target appeal in the delivery system. In the era of advertising delivery 2.0 and earlier, advertising creativity was just a variable for the advertising delivery system, but in the 3.0 era, it is possible to “read” the content and capture semantic knowledge, so as to understand the advertiser’s business and products, and understand the specific content of the advertiser’s advertisement.
With an understanding of easy and colorful relief map creation with arcgis pro advertising, advertising placement is like “opening the third eye”.
You no longer have to
Grope around randomly in the dark from scratch. Instead, on adb directory the you can be like “God”, looking down and selecting the most suitable audience based on advertising and placement goals, while understanding the overall context of products and business.
For example, on the Tencent Advertising 3.0 system, Party A will find that the strategy of digital advertising has completely changed. It is no longer meaningful to build a large number of duplicate advertisements to “resist metaphysics” because for the delivery system, no matter how many duplicate infrastructures there are, it is still essentially the same advertisement because the business, product, advertisement itself, and delivery goals and creativity behind it are not much different.
