This leads to the so-called metaphysics – neither the client nor The latter the agency can explain why only one of the two ads that look the same can run? or why a certain ad that was originally running well gradually loses its traffic. be a new ad from another advertiser that has sucked away your traffic. However? these seemingly irregular things have had many subtle effects on the client’s advertising strategy? and have made them regard some originally inexplicable things as the criterion.
Among these? the most inexplicable and “barbaric” strategy is “piling up infrastructure.”
The so-called infrastructure construction The latter
Comes from the effort to overcome metaphysics and the 10 most read articles of 2024 on the koru blog uncertainty. Simply put? if the probability of each advertisement to perform well is one in a thousand? then I will pile up 2?000 advertisements? so that the groundwater depth classification probability of at least one advertisement to perform well becomes 86% (you can calculate the probability yourself? haha? I should be right). If I can pile up 5?000 advertisements? then the probability becomes 99%.
This makes infrastructure construction
A task that all Party A members have to do. What’s more? in the 2.0 era? Party A and its agency’s pre-conditions for advertising? including goals? bids? creatives? and crowd selection? are all variables input into the delivery system? which have a huge impact on adb directory the effectiveness of the delivery system. Therefore? in order to ensure that the “optimal solution” for advertising effects with so many variables is found without any blind spots? many Party A members will instruct their agencies to “crazily” traverse all possible combinations of variables? resulting in a geometric increase in infrastructure construction and a huge amount of worthless “ad garbage” piling up on the media-side advertising system.
