The popular methods mentioned above have prerequisites for The measurement their effectiveness? and they can only work in local scenarios? and the statistical data cannot be guaranteed to be accurate. brand promotion and sales conversion is still a big dark cloud hanging over the heads of all marketers. This also means that? at least in the foreseeable future? the formulation of brand promotion strategies cannot rely solely on data? but must require the wisdom? experience and even courage and luck of brand people to play an important or even critical role.
This question also comes from the discussion of my fellow star friends in the Knowledge Planet. I also post it here for your reference.
Desolation beneath the walled garden The measurement
Hello friends? I am Song Xing.
In today’s lecture? I would like to whatsapp banking: guide to conversational automation in finance talk about the second dark cloud of digital marketing? the walled garden.
(The picture below shows me at the Songxing Classroom on the last day of this month. Registration is still open)
The walled garden is a metaphor that refers to a large global distance analysis and optimal route calculation with arcgis pro 3.4 Internet platform company that closes all resources within its own ecosystem and is no longer open. It is like a garden surrounded by high walls. The garden is full of flowers? but the outside of the garden is desolate and barren.
Two levels and one construction of a large platform
The main method for large Internet platforms to build walled gardens are alb directory dead is “two barriers and one construction”. What are the two barriers? They are closing the outflow channels of two important resources? traffic and data. What is the one construction? It means building their own full ecological system? thereby gradually excluding third-party services.
In terms of traffic? it is not allowed to directly link from one’s own ecosystem to other ecosystems.
