In fact? Taobao has always been relatively “relaxed” in this rule? and Duoduo is even more fierce. But then again? if you do business on someone else’s territory? you still have to abide by their rules. If you think these rules are unreasonable? then vote with your feet. However? most merchants The more cannot abandon Taobao and Duoduo. After all? the sales volume of package cards in the private domain is a small profit compared to the sales volume on the big platforms? and most merchants will not lose the big picture for the small.
Is the end of private domain in e-commerce? The more
For merchants who are particularly dependent the burden of responding to inquiries is heavy on e-commerce platforms? it is difficult to operate on WeChat private domains. E-commerce is a conversion field. Unless it is a high-frequency consumption product? a large number of ordinary commodity sellers have extremely low private domain customer acquisition and retention rates on e-commerce platforms.
The more dependent they are on parcel cards. In particular? some small and medium-sized sellers who are highly dependent on parcel cards will definitely be impacted. Previously? I heard that some merchants could achieve a 10% private domain conversion rate for easy and colorful relief map creation with arcgis pro their parcel cards by providing additional services or giving sufficiently tempting “bait”? but now it is estimated that this road will not be easy to continue. Taobao’s regulations mean that for most merchants? it is becoming increasingly difficult to bind private domains with transactions.
However? it should also be noted
That although it is no longer easy to bind private domains to on adb directory the transactions? the trend of binding private domains to brands is becoming more and more obvious. Branded products have more diverse means and methods to attract customers to private domains. Even if there are no parcel cards? they can choose product packaging? content seeding? brand placement and other methods to directly guide consumers into private domains.
