Therefore, the 2.0 era of advertising has also led to an “arms race” among media, The mystery with media competing to see who has better crowd data, who has more accurate ad matching algorithms, and who has faster calculation speeds. Media have begun to re-examine the value of their own resources. On the surface, they are looking at who has more and better ad space resources, but in reality, they are constantly integrating their own advertising resources and data resources, because only such integration can substantially improve crowd, matching, and calculation speed.
For example, Tencent Advertising began to significantly integrate its once fragmented advertising resources in 2017 and connected the underlying data in order to follow this trend.
Therefore, the era of digital advertising The mystery
2.0 is epoch-making, and it has brought trends in professional training: new ways of engaging leaders about tremendous changes to the client, intermediaries, and media platforms.
But the 2.0 era of advertising is not perfect.
Because advertisers soon discovered that whether their advertising efforts would be effective was a very “metaphysical” matter.
For example, two ads with the same audience may have use your elevation data in arcgis platforms: managing elevation data a large volume for one ad and almost no volume for the other. Or, two ads with the same audience may have a small difference in the audience, but the results may be very different.
This “unstable effect” is partly
Due to some unavoidable “randomness” of the media adb directory advertising system under Digital Advertising 2.0. For example, during the cold start, if some advertising plans happen to “encounter” some audience individuals who are really interested in the advertisement, the media advertising system will give more preference to these advertising plans, thus generating the Matthew effect.
