What exactly helps us achieve great success in our collaboration? First, it is close communication, flexibility and willingness of the team to meet technical issues. Also important is a constant cycle of adding, testing, experimenting and analyzing findings – and, of course, using GPT to improve our results.
How has this 12-year experience best impacted PUMA’s
results? We’ve seen our metrics increase significantly, our CTR has doubled in the last six months. Our conversion rate has increased by 721% and ouractively use exit mobile number database artificial intelligence Order Share has increased by almost 1000% . These are incredible results.
It is also worth noting that we are observing year-on-year
Growth dynamics . Our results continue to improve. The most important indicator for an eCommerce marketer is, of course, revenue, and it has doubled. advanced tips for effective data extraction That is, the audience that came to the site from different channels and was involved in our product recommendations — revenue has increased. As we can see, the number of orders fulfilled during this period has almost doubled. I would like to note that this analysis was conducted over the past six months.
AI & PUMA
I want to talk about how PUMA keeps up with trends and technology. We in our processes. I will focus on how we apply AI directly in eCommerce.
AI copywriting
We use artificial intelligence to write our product descriptions. This allows us to:
- Save up to 60% of time on content creation.
- Reduce the number of errors by three times.
- Increase efficiency by 50% .
- Improve copywriter satisfaction by 120% .
These figures indicate a ws database significant impact of AI on optimizing copywriting processes.
AI translation
Our website has a lot of content, and AI helps copywriters localize descriptions for different markets faster and better. Original descriptions are created for the entire PUMA company, after which they are translated into Ukrainian, Polish and other languages. The use of AI has reduced the need for copywriters by 38% , which is a significant achievement for the global team.
