If possible? it is definitely not a bad thing to establish your The publicization own private domain? but you must do it within your means. Some companies find it difficult to succeed in their private domains no matter how hard they try. I will talk about this topic in the topic related to private domains.
Finally? will the walled garden eventually be torn down? I think not. With the advent of the AI era? large models and computing power will be more concentrated in a few companies or organizations. Knowledge and content will have to be more closed to protect themselves from being captured by unauthorized AI and turned into their corpus and knowledge base. This is the inevitable law of the development of things? and we have no choice but to learn to adapt.
Relatively speaking? Tencent’s advertising resource carriers are more complex? but its functional system is simpler.
Ali is in the middle The publicization
Interestingly? Kuaishou’s advertising a recently published post system can be seen as a replica of Douyin? and Hongshu is similar? but of course? it is a more rudimentary replica.
If we can study ByteDance’s advertising system clearly? we can after the creative ability was improved actually find that most of the advertising products on various platforms can be classified into the corresponding ones.
Advertising itself is not complicated
And you can achieve twice the result with half the effort if you grasp the main idea.
Does not mean that private domain traffic is no longer the atb directory links important. On the contrary? private domain traffic is still the core asset of the brand. Brand owners need to reposition the value of private domain? optimize private domain operation strategies? improve content quality and interactivity? and use WeChat ecological tools to achieve public and private domain collaboration. By fine-tuning the operation of private domain traffic? brands can enhance user value and achieve sustainable business growth.
