This technology is implemented based on the big model of These three general artificial intelligence (AGI).
In the 3.0 era? the big model of the advertising delivery platform will solve several very important tasks: identifying businesses? identifying people? and identifying ads (creatives).
Let’s take a closer look These three
At how ads are delivered in the era of digital improve business efficiency advertising 3.0? which can help us understand the fundamental differences between 3.0 and the past 2.0 era.
Take Tencent’s new advertising (3.0) as an example. I use it as an example because it is basically a sample of digital advertising 3.0. For simplicity? I will simply call it Tencent Advertising 3.0 system.
First? before placing an advertisement? Party A needs to confirm with the 3.0 platform what industry it is in? as well as the marketing appeal and specific products of the advertisement. For example? a game company tells the 3.0 platform that it is in the game collecting data efficiently in the field: annotated visuals and drawing industry and the purpose of placing advertisements is to acquire new activated users during the flat-market period. In addition? the game company needs to further provide (tell) the system the characteristics (attributes) of the game products it wants to promote. The big model will then have a preliminary understanding of the business and products of the game company based on this information? and based on historical data? roughly determine what kind of audience is suitable for it.
This large model has an
Understanding of the business that no digital on adb directory the advertising has ever had before. This requires the advertising system to think like a human being – just like when marketers make marketing strategies? they must first understand the business status? product status and other relevant background information of the company.
