With 2020 just around the corner, it’s a good idea to take stock of the latest developments and developments in Marketing, highlighting some of its major trends.
In fact, we have reached a point where companies definitely need to adopt Digital Marketing strategies to ensure their continuity and business growth . Content Marketing is increasingly value. So the production of relevant and quality content is already a concern for most companies. This leads to the growing importance of the union between SEO ( Search Engine Optimization ) and PPC ( Pay-Per-Click ) strategies , which some of these companies already use, with increasingly significant budgets.
Investing in more sophisticated
Remarketing strategies will also be essential , as 97% of people currently enter and leave an online store with an empty shopping cart. It will therefore be essential to create a conversion funnel with fewer steps and to monitor consumers more closely, fostering interactivity and relationships whatsapp data between consumers and brands across both channels ( online and offline ).
Communication between companies and consumers will undoubtedly have to be closer and more segmented. Great strides are being made not only in the use of real-time Geolocation Marketing , but also in Conversational Marketing , through the use of AI/Machine Learning . Machine Learning will evolve, with new developments expect in the area of artificial intelligence, all based on the idea that systems can the assisting state’s contribution constitutes an armed attack itself learn from data, identify patterns and make decisions with minimal human intervention.
Community Marketing will also
Sharing stories, experiences and experiences, as well as the growing use of stories , result in greater interaction with their followers. Digital Influencers (macro and micro) will increasingly be the communication channel adopt by brands to present their products to consumers. In fact, the growing database d number of digital influencers confirms this. There will also be an increase in the use of applications for sending private messages , which will result, for example, in greater investment by companies in communication channels such as WhatsApp Business.
If you want more information on this or other topics related to Digital Marketing to prepare your Marketing Strategy for 2020.
