Video transcript and subtitles

Search engine algorithms have become quite sophisticated. However, they are still not advanced enough to understand video content.

Search engine crawlers still rely on code and text to make sense of your video. It would be much easier for both viewers and crawlers if you included a transcript and subtitles for your videos.

The advantages of using video transcription colombia business directory are many, especially when the video is long. Video transcripts with subtitles help website visitors read only the sections they’re interested in instead of watching the entire video.

Captions would greatly benefit your marketing efforts by attracting more views, which is an important ranking factor. Captions allow viewers to enjoy the video in a public space without the need for headphones.

Convincing Thumbnail

## Compelling Thumbnail (Image Source: Unsplash )

Although viewers read the title first, it’s the technical optimizations thumbnail that first grabs their attention. Within a split second of seeing the thumbnail, users decide whether they want to watch the video or not. Therefore, use a thumbnail image that’s relevant to the video’s content and compelling enough for users to click on it.

How do thumbnails improve SEO for video content? An engaging thumbnail can improve several marketing metrics, such as click-through rates, views, shares, and more.

YouTube will generate thumbnails every time you upload videos. However, custom thumbnails have a higher engagement rate (viewing). You can use any video frame as a thumbnail or edit a video frame to make the thumbnail more appealing. But make sure the thumbnails aren’t misleading.

The right video hosting platform

Previously, brands only had YouTube to host their videos. The alternative was to upload it to their server and publish it on their website, which can increase website costs . This has changed, as options are now abundant