Visual original and striking content It’s necessary to post consistently (but meaningfully) to improve engagement. The ideal number of posts, depending on the social network, is as follows; however, you’ll need to study your audience and see what works best:
Facebook : 1 or 2 times a day Visual original and striking content
- Twitter : 3 to 5 tweets per day. Remember that on this social network, it’s very important to cover events live, so you’ll need to be alert if anything relevant happens so you can join the conversation or tweet about it.
- LinkedIn : 1 post per business day.
- Instagram : It’s recommended to phone number library post to your feed once a day. If we’re talking about stories, the ideal is to post at least twice a day.
- YouTube : At least one video per week. Ideally, two to three videos per week.
One tool that will help you create consistent, quality content is creating a content calendar . Planning your entire month’s content may seem a bit tedious at first, as it will take a day or two of work, but once you’re ready, you can dedicate time to optimizing your strategy and profiles. It will also help you:
Be more efficient Detect problems
- Anticipate situations of possible changes
- Sort the publication frequency
- Better distribute the type of posts and networks.
- Maintain a fluid relationship with your audience
- Have time to research and stay up to date with trends.
Sometimes it can be difficult to stand out on social media. Don’t worry! You just need a little imagination, time, and brainstorming to germany business directory find new ways to create and communicate your content.
Sometimes it’s easier to tell the user what you want them to do than to wait for them to do it, so don’t be afraid to ask your community questions. For example, ask them how their weekend was, or what they think of your new product. Surveys are very effective for the latter.
Nowadays, it’s vital to include video in
your social media strategy, as it allows you to communicate your messages in a highly original and impactful way. This is becoming increasingly evident with the growth of apps like TikTok, Twitch, and Instagram (where IGTV and Reels are increasingly taking center stage). If you want to implement video marketing in your strategy but don’t know where to start, we can help you.
Furthermore, more and more companies are embracing Fast Content and Real-Time Marketing, or in other words, creating real-time content that leverages relevant events to gain notoriety and virality on social media.
4. Influencer marketing Visual original and striking content
Influencer marketing is one of the areas with some could argue that remote the greatest potential for increasing engagement on social media, especially on Instagram. We can see this reflected in the data, as according to a report by Influencer Marketing Hub, “67% of communications and marketing professionals work with influencers to promote content” and “companies earn $5.20 for every $1 spent on influencer marketing.”
