While the use of platforms like TikTok, Snapchat and Instagram by under-18s continues to grow, it is becoming increasingly difficult for advertisers to reach this audience through paid advertising.
What can you do?
TikTok, Snapchat and Instagram are gaining popularity among young people every year, according to the Newcom buy telemarketing data National Social Mia Research (2024). It is therefore no surprise that these platforms are of great importance to advertisers in reaching and retaining the younger target group.
Restrictions
Since 2023, personaliz ads targeting under-18s are no longer allow on the largest online platforms. These restrictions were introduc to protect the privacy of young people, and they are not without reason. Limiting the options for advertisers is an important step in dealing ethically with the vulnerable position of young people online. Platforms such as Meta, Google, YouTube and TikTok have completely abolish the option to target under-18s, while Snapchat still offers limit options.
Reaching young people
How do you still reach young people under 18? We list the search engine optimization united states america possibilities for you.
Organic content
Although the possibility to advertise on social mia for young people is limit, there are still ways to reach this target linkedin now lets you pin comments in a post group. Publishing your own content offers the chance to achieve an organic reach. Think of placing reels, stories or videos on your own channels.
