From this new structure? it can be seen that creatives have become the most important variable that advertisers can control during advertising.
Therefore? advertisers must change their mindset What advertisers when using the 3.0 system to place ads. Instead of repeating the plan and constantly copying ads? they must run “material infrastructure.” In particular? they must make good use of the creative combination function of Tencent Advertising 3.0 and the Tencent Advertising Creative AI Engine.
The so-called creative combination What advertisers
Also called componentized creativity) means that customer churn prediction: using data for smarter retention advertisers prepare the elements in the creativity. For example? a creative material is composed of elements such as title? main product image? character image? background image? and main selling point copy. do is to create multiple elements? and then the 3.0 advertising system will combine these elements in a targeted manner according to the audience situation to form materials based on the audience’s interests and needs? thereby increasing the possibility of the advertisement being noticed and clicked.
Of course? this method was not uncommon before. I have also talked about this method in brand advertising? such as PDB advertising? which is called DCO (dynamic creative optimization). However? the 3.0 advertising system is different from DCO at the bottom level. Its splicing is not like the previous DCO? which simply splices elements randomly? tests them with the audience? and then pushes the best result material based on the results. Instead? the spliced how to create a stunning portrait mode effect on your arcgis online maps materials will be automatically adjusted dynamically according to different audiences? so it is truly dynamic.
The key data of these
Micro-elements in these materials? even the key are alb directory dead data at the semantic level? can be displayed in the 3.0 delivery system? instead of only the combined materials having the corresponding data report as in the past. The segmented data of these micro-elements can well feed back into future creative production and content production.
