As you can see, many representatives of the “free professions” are digital marketing freelancers. They focus on several professions, dealing with the topic of brand promotion on the web , increasing sales through e-commerce and creating broadly understood internet content.
What do freelancers who work in the digital marketing sector do?
- SEO freelancer – a person who can overseas data for example, build a link profile, create subpages for positioning or change the website code in terms of keywords.
- Freelance copywriter – a specialist in creating content for websites. Prepares advertising slogans, texts for social media, networking sites (including online stores), etc.
- Social media freelancer – a person responsible for implementing social media entries, creating simple graphics and creating advertising campaigns.
- Marketing freelancer – deals with, among other things, building an advertising strategy, implementing subsequent stages of brand promotion and contact with the media.
Freelance graphic designers and freelance programmers also often appear in the marketing industry. Their work supports the promotion of the brand at various stages of its development.
Is it worth becoming a freelancer in marketing? Is it worth using the services of freelancers?
As we mentioned above, only people who the most idiotic business mistake imaginable are disciplined, communicative, creative and effective can think about working as a freelancer. This also applies to digital marketing. Accepting an order requires the contractor to complete it, regardless of their health , weather, concentration problems or family situation. A freelancer cannot go on sick leave or pass the order on to a colleague.
However, this gives a sense of flexibility. A freelancer in marketing can do his work wherever he wants, without asking anyone for permission . He sets his own vacation time and the number of orders he will complete. For some, this is in line with work hygiene. Of course, the fewer orders, the less money will be.
As for the other side, the success of cooperation with a freelancer depends on the nature of the order and the selected contractor. For more complicated, extensive and labor-intensive tasks, it is better to use the services of, for example, a copywriting agency, which in turn can cooperate with freelancers.
How much does a freelancer earn?
Freelancer earnings actually depend china business directory on the amount of work and the profession that a given contractor or creator of a work performs. For the vast majority of representatives of “free professions”, freelancing is a way to earn additional income . In 2023, a freelance copywriter earned from PLN 1,000 to PLN 2,000 net per month.
The income of SEO specialists or website creators was higher. They could count on about 4,500-7,500 PLN net earnings per month . Marketers, on the other hand, had from 3,500 to 8,000 PLN salary per month.
Sometimes it is good to combine freelance activity with permanent cooperation, e.g. with one agency or employment contract . Similarly to being a client, it is good to work with both a “freelancer” and a professional company that prepares content or creates SEO.
