Conversion rate optimization may be the strategy you’ve been looking for to boost sales and get more out of every marketing initiative you put into place. You’re already driving traffic to your site. Now you just need to turn that traffic into sales.
When SEO giant MOZ spent some
Time analyzing its conversion rates and found opportunities it wasn’t taking advantage of, the company was able to increase revenue by $1 c level contact list million . The key was understanding what was valuable to paying customers and what non-paying customers didn’t know about the service, preventing them from making a purchase.
Conversion rate optimization is a lot about putting yourself in your customer’s shoes. But it also requires an honest assessment of your site’s design and structure. So what is conversion rate optimization, and what are its benefits? Read on.
What does conversion optimization mean?
From a business perspective, conversion rate optimization (CRO) requires taking a hard look at your website to find ways to increase the number of users who perform the actions you want them to perform. The desired actions could be filling out a form, purchasing a product, clicking on a link, etc.
But from a client’s perspective, CRO is about understanding why your site visitors came to you and what might be standing in the way of them doing what they came to your site to do.
Customer-centric CRO focuses more on the user experience and less on sales metrics. You’ll be amazed at how much your sales can increase if send two transactional emails per month to each contact you focus on the user first. But to do this effectively, you need to know:
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What makes your website visitors come to you?
- Are there any obstacles in the way of visitors that cause them to leave the site?
- Have you provided the right enticing content to convince your site visitors to take action?
Once you understand these questions, china Numbers you’ll create a user experience that helps your audience achieve their goals.
