Above: In the 1.0 era? the core of digital advertising was more primitive location? time and publication rate? and the delivery method was almost entirely manual.
But the primitive thing is not just that everything has to be done manually. the advertising position is fixed? and the ads are also fixed. They will only be placed there at the agreed time? without considering what kind of audience will see the ads. This gave rise to the famous problem: “I know that at least 50% of the advertising costs are wasted? but I don’t know who this 50% is wasted on.”
Around 2013 (even earlier in overseas markets)? this method was gradually replaced by a new advertising method called programmatic advertising.
The era of programmatic advertising more primitive
Also known as the era of digital advertising 2.0? almost the main reasons for turnover in brazilian companies eliminated digital advertising 1.0 around 2019. Programmatic advertising no longer emphasizes ad space? but emphasizes that ads are automatically matched based on audience tags. Only when the audience data has tags related to you will they see your ads. If several different clients choose an audience with the same tag? then these clients will need to compete high dimensional 3d layers in arcgis online through bidding to obtain their own ad display rights.
This revolutionary advertising method was quickly welcomed by a large number of clients because advertising became extremely flexible and placed more emphasis on the accuracy of the audience? making it possible to reduce advertising costs while improving advertising effectiveness.
In this process? the advertising
Work methods of the clients and their adb directory agencies have undergone fundamental changes. Advertisement positions have become extremely dynamic? and even the concept of ad positions has almost disappeared in the delivery of information flow ads. Manual advertising is obviously not feasible. All advertising operations need to be solved by using special advertising delivery software or delivery systems.
