The power of Tik Tok? “real power” or “fake pricing power power”?
Following Pinduoduo? Alibaba? and JD.com? Douyin has also clearly proposed pricing power to set “price power” as its core development strategy in 2024. Some time has passed? and perhaps we can finally conclude: Has low price become the panacea for Douyin’s dual growth in performance and experience? or is it more like a “public relations” move to win the hearts of consumers?
First of all? let’s answer the question of what is the pricing power of Tik Tok?
Open the Douyin store backend and go to the Product-Price Promoter to view the current price power of each product. Price power is measured by comparing the price of the same product on the entire network/platform to measure the price competitiveness of the current product.
Doudian-Products-Price Promoter Operation Interface pricing power
When the price of a product is lower than what services does the best app development company in jeddah offer? the price of the same product on the entire network or platform? it will receive more traffic from Douyin official.
However? it is mainly effective for the shelf e-commerce take game promotion as an example in Douyin? such as the recommendation of the “Guess Like” position in the shelf e-commerce. The impact on content e-commerce and live streaming is relatively small.
Tik Tok price power ratings explained
For example? a digital brand reduced the price of its power bank? which was originally priced at 189 yuan? to 122 yuan (lower than the lowest price of 129 yuan for the same model detected by the system). As a result? the traffic for “Guess What You Like” and “Search” increased significantly? with the overall traffic increasing by 1?200% and orders increasing by 1?000% at the same time.
At the same time? in order to help businesses the atb directory links to expand their business? Douyin has very considerately launched the “Same Style as Hot Products” function; that is to say? you can use “Market Potential Products” to dig out the latest hot products or products to be hot products. As long as your same product is cheaper than it? you can directly link the product? intercept the other party’s traffic resources and get more exposure opportunities.
