I don’t want to sound mean, but chances are the contact and order forms on your website are useless.
I dare say that because almost all online forms are of sad quality. Often a form is a hastily created collection of input fields. In such a way a form will never become part of a good UX !
Well-designed, useful forms are the way to convert visitors into customers
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From simple yet sophisticated forms to full surveys or detailed quote requests: they can be easily integrated into your WordPress website . When creating contact forms (and determining where to display them), you should always start with what you want to achieve with them:
Online forms: tailor them to your goals
Request more information. Do you want to give your (potential) customers the opportunity to request more information? Then a simple form is often sufficient. However, that does not mean that you should not send the visitor. Tell him which data he should send you at least:
Do you have multiple products or services? Tell your visitor to mention which product or service they are interested in.
Is your product or service customizable? Tell your visitor to give you as many desired specifications as possible.
Sign up for a mailing list or a campaign. Do you regularly send newsletters , for example via Mailchimp or Sendinblue ? Add a checkbox to your general contact form that allows people to easily sign up for your newsletter. Or create a separate contact form where people can sign up. You can place this on a separate newsletter page, but it is even better to show it where people are most likely to sign up, such as under your blog articles.
Subscribe to the newsletter, under every blog on fietsendegeus.be
Ask to be contacted. When many (potential) customers call you, and there is a big chance that people will be waiting in line for a long time, it is useful to have a form on your website that allows people to request a callback. This prevents people from dropping out and therefore not buying from you.
A request to be called on scutum-security.be
For all contact forms, the data you collect in this way is stored in a database (in WordPress this is done on your dashboard under ‘Forms’) or sent directly to your CRM application or mailbox. Depending on the workflow of your company, you determine in which way the data from contact forms should reach you.
A temporary form for special promotions
Creating a form doesn’t necessarily mean that it has to stay on your website forever. In some cases, your website might benefit from a temporary form. For example, you might have a promotion that runs for a certain number of days, or a promotion that is only valid for the first 100 people who sign up.
Many content management systems (like WordPress) allow you to set up a temporary form, so you don’t have to take a form offline at midnight or keep track of submissions yourself. Sometimes you need a plugin to make this possible. For the WordPress websites I build myself, I like to use Gravity Forms .
A detailed quotation form as a sales engine
Analyse on which pages and places within those pages your visitor will be most inclined to make a concrete purchase. On those places you can place a quotation form, or a CTA button to a quotation form. These quotation forms can be very detailed because in this phase the involvement with your product is great. A visitor will therefore not simply drop out.
A detailed quote form makes it easier for you to create a customized quote. Want an example of such a form? My team recently created one for Megamix Belgium , a supplier of mortar and cement.
Megamix Quotation Form
If you find it difficult to create online forms yourself, a website builder will program the form according to your wishes. If you have a really good website builder, he will even think along with you about what should be included.
You can have a quote form made that incorporates conditional logic. This way, relevant questions or options are shown based on previous choices or answers. If someone ticks at the beginning of your form that they are interested in pears, then no questions about apples will be shown later.
Please note: Showing a long form all at once can make a visitor macedonia phone number resource break out in a sweat, despite the fact that he is ready to make a purchase. To make sure that your customer fills out the entire form, I recommend that you divide the questions nicely and conveniently over several pages. This increases the user-friendliness enormously.
Invest in conversion optimization
When a user performs an action on your website that is interesting to you, such as filling out a form, we call that a conversion . Do you want more completed forms to generate aleart news more leads? Conversion optimization is the key to success. You or an online expert will then systematically test the success of different versions of forms. You improve them where necessary, in order to arrive at the perfect form.
Quotation form in steps from Scutum Security
Do you want to create a new form yourself or use one that has proven its worth in a customized form? In almost every content management system (including WordPress) you can create as many forms as you want. Ideal for when you want to test.
Last tip: have your forms tested regularly by an outsider, for example a family member or friend. Ask him or her about their experiences. Or watch while that person fills in the form and pay attention to where he or she has doubts.
