Backlinks are extremely important for websites. The number, relevance and quality of backlinks to a web resource help search engines evaluate the site and assign a certain rating. Google analyzes web pages based on PageRank to determine their priority in search results.
Getting crowdsourced links seems like a simple
nd straightforward way to increase your link profile. But usually the forums are flooded with spam links from everywhere. Does it make sense to work with crowd marketing in 2024? Recent Google updates tell us to favor online forums, so are links to forums making a comeback? Let’s figure it out.
What is crowd marketing?
Crowd marketing is one of the methods of placing organic comments with a link to the desired site in communities with a target audience.
thematic blogs or articles where you can leave a comment
Crowd marketing is often understood as placing links mainly on forums (if you Google crowd marketing in English, you will find few sources, but when you search for forum links, the number of links increases, because it is forum links that Western specialists understand by the crowd).
Advantages and disadvantages of crowd marketing
Placing crowd links is painstaking and resource-consuming work, which requires regular time to maintain the vitality of the created accounts on the selected web resources. Let’s focus on the important advantages and disadvantages of this method of link building and consider them in detail.
Increasing the ranking of the site
Links from trusted sites can increase the site’s rating. But there is an important aspect here – it is necessary to pay attention to the thematic nature of the resources. In order to benefit from forum and other links, it will be effective to participate in thematic discussions on selected platforms. And not a one-time participation, but a constant presence in discussions on the resource — so that users (and search engine algorithms) see your activity and history of existence for some time. Here, it helps to build an authentic relationship with the audience, while at the same time creating quality backlinks that can lead to an increase in the ranking of the site (for example, you have a profile on a certain web resource that has already established itself in Google, and from this profile you occasionally place organic links on customer sites).
Increasing trust in you as a user and ultimately in the resources you provide.
The main advantage of forum links is that if you as a user are a useful member of the community and contribute to the discussion in the forum. Reinforce messages with experience and practical application. That is, with time and trust, other users of the platform can freely quote you on their resources and link to your listed sites. This is a long-term strategy, and Google is positive about such methods because they promote trust.
Increase in reference mass
An obvious advantage of crowd marketing is the increase in the number of links to the mentioned resources. Such links can diversify the link profile, which can subsequently improve the ranking of the resource in the search. After all, Google strives for organicity, and links to the site from reliable sources from various users contribute to this.
And now about the negative points of using crowd links.
Most backlinks on forums are nofollow , that is, links from forums do not convey weight to the mentioned resource, and Google search crawlers ignore them. This is done so that site owners can avoid sending spammers and profile link builders.
A link from a forum marked with nofollow
Rice. 1 – A link from a forum marked with nofollow
Despite this, some online forums still allow dofollow links , which will be followed by search engine crawlers and increase the authority of your site. However, they still need to be found.
Google warns against creating links designed to manipulate a site’s ranking in Google search results. The company says that optimizers should not use forum comments with keyword-optimized links in the text or caption.
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An example of snarky comments
Rice. 2 – An example of overheard comments that do not belong to the topic of discussion of glamping in Ukraine (by the way, the links are automatically marked as nofollow)
It is important to avoid creating spammy links, poor quality links or using automation. To do this, you should follow the rules of each resource and put links that are really valuable to users. In this way, generating backlinks will positively contribute to SEO.
For each niche, you can choose at least 1 forum or community (including from social networks) with real visitors and useful content, where links will look organic.
Forum backlinks are links to your site from forums or philippines phone number resource online communities. The link can be in the user’s signature under forum posts, in the profile itself, or as a user comment. These backlinks are very easy to create as anyone can register on the forum and post a link to their site.
Visibility of the link from the forumVisibility
of the link from the forumVisibility of the link from the forumVisibility of the link from the forum
Where there is a gray field, there is a link to the mentioned site.
There are many different types of forums: from america email thematic discussion sites and communities to large platforms (both foreign sites Reddit or Quora, and local forums of Ukrainian cities or purely thematic resources). The key is that all platforms allow users to start and join discussions.
What you need to get a crowd link:
find forums and communities (especially good if they are regional resources);
view the resource for the amount of traffic (in SimilarWeb, Ahrefs, etc.);
check SEO indicators (DA/DR, TF, CF, PA/UR , etc. );
check whether the resource is moderated (aggressive moderation will not contribute to the placement of links);
create an account on the forum;
start discussions on relevant topics, building authority on the chosen platform;
add a link in your profile or in a comment of relevant topics.
For example, for an overseas market, popular forums like Reddit and Quora can be a constant source of clicks. These forums have greatly increased their search engine visibility since Google’s latest HCU update (discussed in Forums Return to SEO.
