Hopefully, we will collectively shake off the burden of the corona pandemic in 2021. This will give entrepreneurs like you the opportunity to build a strong brand with renewed courage.
Maybe this is the ultimate Today’s top moment to give your brand a makeover. Polish your branding , let it shine like never before. Don’t forget your logo.
Need some inspiration? These are the trends in logo design
Trend 1: Hand-drawn images
We begin our overview Today’s top of logo design trends with the increasing popularity of hand-drawn images.
Since the beginning of the digital age, the majority Phone number:- This is another new service / version or any kind of online tool in which you can do marketing and sell business sector middle east mobile number list for all ends anywhere. Out Human verified data & 100% Accurate phone number library At AcquireLists we are using Phone number library not just this but also constantly updating it. of logo designers have been using computer technology. After all, computers give the designer the precision and dynamism that is needed. For example, in 2020, we saw many logos that implemented vector illustrations.
But every now and then, the design world also experiences a wave of nostalgia. Designers then return to design techniques from the time when logos were made by hand. In 2021, for the first time in many years, you will see brands with hand-drawn images in their logos.
Hand-drawn logo of the Antwerp art gallery Artishocq designed by Alexia Aflalo
It’s not purely nostalgia that designers are after (after all, a great retro look can always be developed using a computer). Rather, it’s the imperfect qualities of hand-drawn images that make this technique so appealing. In 2021, designers and brands will seize the opportunity to humanize their designs by incorporating the intimate and whimsical nature of this style.
If you are considering having your own company logo (re)designed, this might be the right direction. I recommend hand-drawn logos especially if you want to bring out the authentic character of your brand.
Reading tip: Branding for B2B companies: from boring to extraordinary
Trend 2: basic shapes with a twist
Although they are the most basic building blocks of art and design, we have learned that shapes have the power to communicate something on their own. This can be done without being incorporated into a larger whole. Think of the modern logos forged by the art and design movements of the twentieth century. At that time, artists around the world rejected the literal representation of things. Instead, they chose lines, shapes, and fields of color to convey a message. Design went from figurative to abstract.
Branding experts understand that a well-crafted logo based on a basic shape can convey a concise message to the viewer. So when it comes to current logo design trends, it’s not so much a question of “should we use basic shapes again?” but rather “ how should we use basic shapes again?”
A logo with basic shapes from Japo, designed by Studio Bagaz
The past year has seen a lot of hype around 3D geometric shapes, allowing designers to change the perspective of the viewer. In many logos this year, designers will want to achieve a similar result, but with a flat design that distorts proportions, combines multiple shapes, or repeats shapes within a single logo design.
Trend 3: Overlapping text
Wordmark logos remain popular. This type of logo uses the brand name instead of symbols or shapes. You might therefore think that they have less potential for creative design, but nothing could be further from the truth.
Serif wordmarks have been all the rage lately. Classic font styles have made their way into our modern age. In 2021, we’re seeing logo designs often embrace this. An extra creative way this is done is by applying overlapping text, which adds more depth to the logo itself.
Logo with overlapping text, designed by Simon Walker
Vered Bloch, Creative Designer for EditorX, explains the popularity of logos with overlapping letters this way:
An interesting trend that has developed in the typographic design world this year is the return of serif fonts. The trend has become increasingly visible in all media, especially in web design , and has eventually made its way into logo design. Overlapping text – where one letter is placed on top of another – creates an interesting variation on the use of serif fonts, leading to new interpretations of the brand.
Remember that designing a text-based logo means you’ll need to consider which font style and color accurately represent your brand identity. If you decide to use overlapping text, consider creating a variable logo as well, an alternate version. This could be a small rendition with just one letter, or a rendition with just your brand’s initials. This will work great as a favicon and can be useful for products that have less space available.
Also read: Site branding: do it with a style guide!
Trend 4: the return of classic symbols
Classic symbols are being pulled from the design archives and given new life in 2021. We’re seeing many companies incorporate widely recognized symbols into their logos – modernizing takes on iconography and motifs from bygone eras, and repurposing mythical and religious emblems to reinforce their brand messaging.
This trend presents unique creative challenges, but when executed well, it’s well worth the effort. First, find a symbol that communicates an idea synonymous with your brand. Then, figure out how to reproduce it. In the example below, a handshake icon is used for the logo of an artistic cooperative. The reimagined symbol is used to represent partnership and collaboration, an homage to the working-class era of the 1920s.
An optical illusion logo designed and used by Leya Clothing
Trend 6: Analogous color schemes
Technically speaking, analogous colors are the hues that sit next to each other on the color wheel. In 2021, we will see many brands move away from bold contrasts and neon colors to a more subtle visual theme using analogous color schemes.
If you want to go for a design like this, choose a primary color as a base and enrich it with the adjacent colors, muted tones or neutrals. This can give a very attractive effect. Especially in bold and complex logo designs, an analogous color scheme can make the colors less distracting, which becomes too much . An analogous color scheme can give viewers a relaxing and harmonious visual experience.
In this design Simon Walker breaks the design rules
Trend 8: natural elements
In nature, constant renewal is a constant factor. Especially when the new year starts, the themes of ‘starting over’ and ‘a new beginning’ are on many people’s minds. And while a logo design cannot fully imitate the atmosphere of the outdoors, it can certainly represent it.
Mimicking nature in a logo is a responsive and inspiring way to connect luxembourg phone number resource with your audience. We’re already seeing a lot of brands incorporating leaf motifs, floral imagery, and earth tones into their logos – even outside of the health, environment, and sustainability bubble.
Natural Element in a Logo by Wix Logo Maker
Trend 9: Using emojis
Emojis in a Logo Design Trends Overview? Yeah, it’s weird but true!
Everyone loves emojis. The collection of over 3,300 characters provides us with a large visual vocabulary. It allows people to express emotions in a clear and concise way.
In 2021, we’ll see designers incorporating emojis into their aleart news creations in new ways.Before you dismiss the idea as completely kitsch, consider that even New York’s Museum of Modern Art has already highlighted the influence and importance of emojis in their exhibition Inbox: The Original Emoji .
I see emojis evolving in stylish ways and am excited to see these lighthearted images making their way into logo design this year.
An emoji in a logo designed by Wix Logo Maker
Logo Design Trends: Get Started!
Are you intrigued by one or more of these logo trends? Then I can only advise you to get started with it to discover whether it suits your brand.
Don’t have the skills to create a design yourself? Not only can I write about logo design trends, I’m also an experienced designer! I’m happy to help you.
