Are you spending reasons your campaigns more and more on marketing but you don’t see any results? Do you dream of acquiring new customers but there is no sign of improvement or interest in your offer? We know what’s causing it! See the reasons your campaigns most common mistakes when creating marketing campaigns and learn our tips on how to deal with them.
What causes marketing campaigns to fail?
Chaos in the contact database
Creating a database with the most important information about customers can be difficult. It is up to you whether the database contains valuable contacts who are really in your offer. However, collecting data is not the only thing that to be . Information should be on an ongoing basis. Integrating the various tools you use will help you avoid chaos and duplicate entries in the database. For example, when changing your place of residence, it may turn out that a contact will appear in the system twice. When creating a marketing campaign, you will send messages to the same customer twice, which may result in your content being as SPAM. A much bigger problem will arise when, for example, the system registers the user’s resignation from receiving marketing messages, and due to the lack of integration in another application, the contact will still be among the people to whom such an email can be sent. Organizing data is a step that should never be , especially when GDPR regulations apply. You probably do not want customers to consider your campaigns intrusive. With iPresso you can have all your contact data in one place, all thanks to the innovative tool – Customer Data Platform .
Inappropriate communication channel
The basic mistake that occurs when sending a campaign is a communication channel that is not to the recipient. There is no point in sending a message via WhatsApp to someone who prefers to read emails. Campaigns at teenagers should include text messages and mobile push notifications, taking into account their frequent use of mobile phones. If you see that some recipients often do not read the indonesia whatsapp number data messages you send, it is likely that they simply prefer another form of contact. What is more, the communication channel must be appropriately for the type of message. If you want to create a campaign that will end after a few hours or days, it is much better to choose, for example, text messages than email, which most recipients will probably only read after that time. Remember that messages sent to mobile phones have length limits and after them are into several parts, so always check the number of characters before sending so that the recipient does not suddenly receive a dozen or so text messages.
Sending the same messages to every recipient
Imagine that you are looking for a women’s winter jacket and you are in the offer of one of the online stores. You agree to receive marketing content and hope that this will make it easier for you to choose to how successful it companies generate leads complete your winter wardrobe. The first message contains an advertisement for a men’s sweater. Well, that’s not what you are looking for, so you wait patiently, and in the meantime you browse the website and compare offers. Then the company sends you an SMS about a sale on children’s shoes. You feel a bit , so you are increasingly considering switching to the competition.
Inconsistency in appearance and lack of use of professional templates
How do you react to messages that look different from the previous ones you always receive from a given company? You probably consider it phishing and throw such a message to SPAM? Well, now answer the question whether you really care about the appearance of your messages and remember about estonia leads consistency with the current image. It is very difficult to take care of the aesthetics of each campaign and all the messages you create manually.
Setting too many shipments to one customer at once
When sending campaigns, keep in mind that too much is unhealthy. By sending messages every few hours and setting up millions of pop-ups at the entrance to the website, the recipient may feel and instead of being in information from you, they will click the button to unsubscribe from receiving marketing content. And no wonder. Put yourself in your recipient’s shoes and see if you are not “bombarding” them with too much advertising. Some companies specifically create campaigns that are to be as often as possible to the largest possible number of recipients, but intrusive ads will be negatively by most people, and this is not the point of effective marketing campaigns. Set capping, i.e. a limit on the number of times an ad can be per user, and do not SPAM recipients. Take care not only of the customer, but also of your budget.
Errors on the website
It is known that even the best marketing campaign will not bring any benefits if the customer cannot conveniently make a purchase! and if there are problems! when launching the website, e.g. on a phone. It is! better to refine the website before! customers enter! especially if this is the website they are to use! to make online purchases.
