The process took 12 months, but contextual advertising did not become a significant source of incoming orders. That is why we switched to social networks and BTL. Offline marketing also helped. People began to respond to promoters in supermarkets who actively talked about services. Consumers were interested in the offer, which freed them from a necessary, but too routine task.
When meeting with the heads of hypermarkets
Chains, we often heard that no one would deliver goods. Large chains were only ready to establish online sales through third-party services, that is, transferring all the risks of online sales to us. The main difficulty of the e-grocery market is engaging consumers in the online channel due to conservative habits, but in 2020, quarantine helped solve this problem.
Customers had to adapt to europe cell phone number list the new reality and overcome themselves by ordering products online. Then igooods was hit by a huge demand, and we had to adapt to it in an instant. The number of orders increased to 9.5 thousand per day.
Peak demand in Moscow exceeded
The company’s physical capabilities with the current number of personnel, we could not satisfy the demand in full. The jump in demand situation was saved by a large influx of personnel from the market: for a time, igooods hired people from restaurants closed for quarantine.
What’s up with the service now?
Today, the service jump in demand operates in 19 cities across Russia, and igooods’ turnover is 5.8 billion. Despite the fact that the team has about 2,000 assemblers and couriers, there is a shortage of personnel. Competition is also a challenge. Corporations have begun offering free services to reach the maximum audience and maximize turnover.
Advertising costs are agb directory another that more viewers watch videos at faster speed difficulty in promoting a project on the e-grocery market. Large players aim to be at the top of search queries, so the cost of attracting customers is growing.
