Domains – Display advertising allows you to place advertisements on domains specifically aimed at young people, such as Scholieren.com or Tina.nl.
Games – Advertising in games offers the opportunity to integrate advertisements naturally into the gaming experience, which results in higher engagement. It is also possible to develop your own game to engage young people in an interactive way.
Audio – Music streaming services and podcasts are gaining popularity among young people. Branded content in a podcast or sponsored playlists offer the opportunity to reach young people while they listen attentively.
Out-of-home advertising
In addition to online, you can also reach young people through outdoor advertising. This allows you to be strategically visible in locations whatsapp lead where young people often gather. Think of around
schools, in public transport or in shopping centres. It is also possible to advertise in schools themselves via school boards.
Outdoor advertising also offers the opportunity to reach parents of young people. For some brands, it is important to gain their trust as well, since parents have a big influence on the decisions of young people. With programmatic out-of-home advertising, you can, for example,
The silly season is behind us and the gingerbread nuts are in the shops. And so it is high time to get back to work with full focus on your social media strategy. To brush up on your knowledge, I collect the must-reads about social media in this article. And I will update you on trends and developments, with a major role for AI of course. So that you will soon be full of inspiration towards the finish line of 2024.
Let’s catch up!
A the National Social Media Survey of 2024 by Newcom Research. We spend an average of 115 minutes (almost 2 hours) per day on social media. That is 1 minute more than in 2023. The average use of Dutch people under 40 has increased the most, by 7 minutes.Only advertise during breaks or after school
Social Media Use in Minutes Per Day – Newcom 2024
Of the major platforms, LinkedIn is growing the fastest this year, with 10%. TikTok’s growth is leveling off this year, with 6% compared to 34% (!) in 2023. Also striking: after a 13% loss last year, X (formerly Twitter) has increased in number of users by 4% again. Whether that also says anything about the use of the platform is questionable search engine optimization united states america because according to many users, the atmosphere has not really improved due to all the changes Musk has made in the past year . Annemiek Nederpel shares more figures, including those of smaller platforms, in this article .
Whether you like the changes to X or not, creating a decent alternative for a popular social media channel is proving difficult. Many remain small or have already gone up in smoke. In her article, Quirine ter Poorten discusses the latest emerging and promising channels for 2024 , of which X alternative Bluesky is perhaps that more viewers watch videos at faster speed the best known. Have you heard of Ten ten or RTRO?
