OrbitSoft WHO WE ARE Services Projects Technology Articles and cases Reviews Whatsapp Facebook Home → How a Website Can Earn More on Advertising with the Same Amount of Traffic How a Website Can Earn More on Advertising with the Same Amount of Traffic February 18 2021 1293 How a Website Can Earn More on Advertising with the Same Amount of Traffic The more advertisements a site shows to visitors, the more the owner earns.
However sometimes the connect
Network cannot choose an ad for a visitor, so the site owners receive less profit. We’ll tell you why this is happening, and how header bidding technology helps the website owner earn even more on advertising with the same amount of traffic.
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Why website owners get less profit than they could have from ad placement An ad network may refuse to place your ads if the content of your site does not comply with their network policy. determine the characteristics of the visitor, such as country, preferences, or search history.
Such a visitor will not be shown
Advertising at all, or will be shown an alternative ad. In this case, the owner won’t make money either. What are the solutions? Waterfall vs header bidding To diversify, site owners connect several networks at once. There are two common models for working with ad networks: Waterfall and header bidding.
Waterfall Model In the waterfall model, advertisements are look at one by one until a suitable ad appears. The downside of the waterfall model is that it takes a long time to find ads. The visitor can close the page or switch to another site in the browser. If the visitor doesn’t see the ad, the site will not make money for this visit. Waterfall Model Header Bidding In the header bidding model, networks are queri at the same time.
This process takes 25 milliseconds. This means that the visitor will see the ad as soon as the visitor loads the page, and the owner will earn money from showing the ad. Header Bidding Model Installing header bidding and connecting multiple networks Header bidding is a special program that helps to select ads.
The technology works in such a
Way that even if one network cannot when you share a link to your select an ad, another network will buy this space and show its ad. The advertising space will be occupi regardless. Header bidding is full-flg software, one cannot use such software without the help of professional developers. It takes 10 to 20 business hours to connect and launch two ad networks.
The developer’s work includes the following: Install and configure the APIs of ad networks on the site Program a script that will query networks Check that the statistics on the site match those of the ad networks Header bidding arranges an auction among advertisers Thanks to header bidding, site owners not only show ads, but also earn more. Every time a visitor comes to the site, the program queries the networks.
Advertisements come from ad networks. Header swb directory bidding selects the most expensive of all offer ads; instead of displaying the first ad that it comes across, the site shows the most profitable one. A site with header bidding earns more with the same amount traffic. Do you want to earn more from advertising? We’ll help you to implement header bidding technology.
Leave a request and we will tell you
About the implementation process, answer any questions, and help you choose networks for integration. To order header bidding now for you website Statistics of all ad impressions on one screen You’ve connect several networks, set up an auction, and start making money.
But a problem arises. Now there are quite a lot of networks to look after. Network administrators or webmasters should keep track of statistics and make reports. For example, you ne to analyze which network was the most profitable last month.
It us to be easy with one
Network, but now you have to log into the accounts of all the networks separately to check the data. This is inconvenient and time consuming. A special utility helps solve this problem. This utility allows the administrator to see all necessary information on one screen: the summary report. The report shows clicks, impressions, and earnings across all connect networks.
The summary report is a separate
Customization. It can be order from the developer that installs the header bidding script. Show the visitor several ads during one visit If one network is connect to the site, then the ad will be display on the page until the person refreshes it or comes another time. With header bidding, the site shows several ads to one visitor. The site earns more. To show more ads, header bidding allows you to update ads. An update interval is set for each ad slot.
This means that the visitor will see
Several ads during one visit. For example, a visitor comes to the site and sees an ad. A few seconds later, the next ad appears, which was pick for the visitor by another network. Thanks to this, the site shows more ads to one visitor, which means it earns more. Choose places where it’s profitable to show certain networks You can choose to show ads for priority networks in the most view places on the site.
