Email marketing is the use of email to promote products c level contact list
or services and increase customer loyalty . It’s a type of marketing that allows contacts on your email list to learn about new developments in your business (products, services, discounts).
Want to know everything about email marketing? Read on, and we’ll explain in detail what it is, how to do it, and its main features, so you can apply them to your audience using one of the most profitable communication channels. Email marketing, or emailing, is a type of marketing that allows customers on your email list to learn about new products or services or receive discounts, among other communications .
What is email marketing for?
Email marketing allows you to send bulk or transactional emails what can a mobile loyalty app bring to your business (for example, when an order is placed) to your audience. It’s a communication channel that you can incorporate into your digital marketing strategy, whether you have a physical store or an e-commerce site.
Over the past year, it has established itself as an essential means of communication, which also creates a significant and rapid bond with your target audience.
Nowadays, it’s difficult to run a business without having to resort to email: it’s a very powerful and well-established direct marketing
channel . So, if you haven’t yet implemented this online tool as part of your digital marketing strategy, this post is for you.
Why use email marketing in your strategy?
Email isn’t new; on the contrary, it was one of the first digital media school email list(and digital marketing channels) to emerge. But far from being obsolete, email marketing remains relevant.
Email marketing, with the right tools, offers you advantages such as direct contact with subscribers, greater presence in the purchasing process (order confirmation, abandoned cart, etc.), and the ability to measure your results.
This allows you to achieve better results, as you can measure the impact of your email campaigns.
Email marketing 1Email marketing also offers the opportunity to speak directly to your audience and offer them valuable content, creating a connection that gives the recipient a sense of distinction and preference.
