In a world ruled by electronic devices called smartphones. Mobile app developers are trying hard to find a niche market to exploit, in order to satisfy the needs of an increasingly demanding and less analogue user . In this way. In recent years, apps have been emerging that try to make the user’s life a little easier: apps to find parking, to order a taxi, to control the family finances… The list is not exactly short, and even more so cell phone database when between Google Play and Apple Store they add up to more than three million apps . That’s quite something.
However. In the field of customer loyalty there is still much to be explored . It is still common to find forms that have to be filled out by hand to receive a plastic loyalty card. Although it is true that companies that have loyalty clubs are making efforts to digitalize their actions. Within an omnichannel strategy . An objective that is being pursued today. What will be tomorrow?
What can a loyalty app bring to your company?
Using a mobile app as the central axis for developing a loyalty strategy can how social media can boost your online and offline sales have a number of differential advantages . Now it is up to you to decide whether it is part of the path your company should follow, or whether, on the contrary, you should continue to opt for the traditional branch of loyalty.
Customer data, always up to date.
Using the classic loyalty club registration form. The user could make the mistake of not answering the fields correctly, leaving some essential point blank or simply making the written information illegible. With an app, this fact does not pose an obstacle , neither for the company nor for the user. The ease of writing provided by the mobile phone satisfies the reluctance to fill out a blank sheet of paper. In this sense, you can personalize the fields to be completed and include those that you consider to have greater value for your company.
It allows you to provide valuable information to the client at any time.
Do you have any special discounts? Any bonuses or promotions that deserve to be announced? You’re in luck! Through your mobile app. You can send push notifications to the smartphones of customers who have it installed . This way. They can find out first-hand about the offers you have china business directory for them. This will make them feel more privileged and special than the rest. Since they belong to your loyalty club and will therefore be eligible for greater discounts or promotions.
Two-way communication
In an era where omnichannel is advocated as a path to a complete customer experience.Loyalty applications come to build a bridge between company and user . Thus. Communication barriers are left behind by making the customer able to contact the entity through the mobile application itself. Avoiding being caught up in a tangle of phone calls, forms, etc.
