We creat. a minimum viable product (MVP) to test how artificial intelligence could work in our environment. Unexpect.ly. this spark. a lot of interest on social m.ia: there were a lot of comments. questions. and interactions about our experience with AI implementation. its features. and future plans for use. of m.ia outlets wrote about us. including New Voice and MK Today.
We officially announc. that Chat GPT
would run Oschadbank’s social networks — and it wasn’t a joke. Even at the testing stage. our initiative attract. the attention of a wide audience. which was a real success for the brand. Although at that time we had not yet deploy. this technology on an industrial scale. this decision caus. a lot of noise and discussion.
Later. we receiv. a call from representatives of the only news telethon. They were planning a story about the use of artificial intelligence in Ukrainian georgia mobile database business and government institutions with the participation of the Minister of Digital Transformation. Mykhailo F.orov. As part of this program. we were invit. as one of the main participants in the discussion to share Oschadbank’s experience in implementing AI.
Where is the license?
At that moment. I wonder.: why did our initiative attract so much attention? After all. we had only just begun testing the technology. Later. I understood the reason. My colleagues from the legal department and the procurement department drew my attention to the fact that if we officially declare the use of artificial intelligence on an industrial scale. then an appropriate license is requir. for this.
It is worth considering that at that time there was no official permission to use ChatGPT ws database from OpenAI in Ukraine. Access to it was limit.. and we could only use it via VPN to test the functionality and understand the principles of its operation. This gave us an advantage among the first adopters. but there was still no official permission.
This rais. a lot of questions and legal nuances. I decid. not to participate in the telethon. because I realiz. the importance of resolving such issues ai in creating appropriate backgrounds for products before reaching a wide audience. We openly stat. that we were currently testing this technology. and we communicat. this information to people. And here one of the main rules of marketing applies: it is not what you say that matters. but how your listeners perceive it.
